BBC Brb

Client: BBC

 

What they do: British public broadcaster funded to inform, educate and engage.

The brief: Design a new public service based on data for 16-34 year olds and explore possible new BBC services that are based on data, rather than manual content crafting.

Please turn your phone onto "flight mode"

IN SHORT:

BBC brb (be right back) is a data enabled service that helps people to reduce their unbalanced use of digital media through:

- the personalisation of their consumption habits,

- adaptable tools: nudges and modes

- support and goals for development

Building on the BBCs existing services, users can use brb with their BBC ID to login within BBCs website or a brb application. By connecting brb to multiple digital devices with a plugin, the system is able to track the device usage and patterns in all of the users devices

MY MAIN CONTRIBUTIONS: 

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KEY THEMES:

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RESEARCH METHOD

Not based in Bradford ourselves we undertook initial desk research to understand, the history of the city, current news and hot topics and how the city and its residents considered mental health.

Our definition of mental health: