Service design






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I’m a student at the Royal College of Art working towards an MA in Service Design*, and I’m excited to take what I’m learning into future roles.

A course in Social Economics** during my undergraduate Economics degree woke me up and opened my mind to the influence that design and circumstance has upon individuals and our interactions within societies. 


Since then, I’ve taken on different roles in startups and a consultancy and seen how different companies find their feet and shape their place in a market. While I enjoyed the work I was doing, at times, the nature of my work didn’t allow me to get under the skin of how people live, what we, as a planet, need to thrive and how best to get there. 


I’m interested in understanding how relationships and social narratives can be altered through strategic design. My motivation stems from learning from the stories of others and getting glimpses of what we could be doing differently.

I’ve continued to question my work by asking “If I didn’t do this, what would change?”.


By allowing myself the freedom to practise design within a design school, I’ve been able to expand and challenge my ways of thinking while  strengthening my skillset both academically and artistically. With some projects being more confronting than others, each one has shaped me, changed my outlook and allowed me to grow.


Through employing different design techniques in combination with understanding behavioural patterns, I want to shape and create socially-conscious, alternative ways of living.


When not working, you’ll find me seeking energy at a hot yoga class, doing sudokus while listening to a podcast or NTS radio, tending to my growing fruit and vegetables, leaving technology behind in the Scottish Highlands or exploring something that keeps me curious.


When working, you'll find me sipping on a Flat White or my latest tea fancy (it's Matcha Genmaicha at the moment).


*Service Design pulls from other design disciples and takes a co-creative, multi-disciplinary approach, often working with other designers and stakeholders. It's a response to the shift towards service offerings and the power of consumers given by the global nature of markets and the ease of connectivity through digital platforms. By paying close attention to how we experience and interact with services, and the context with which this occurs, we can design new outcomes for those who use it or are affected by it - ensuring services are relevant, desirable and addressing a need.


**Social Economics applies the tools of economics to explore questions related to how the social environment interplays with people’s choices and economic outcomes. Looking further into aspects such as the formation of social ties, anti-social and pro-social behaviour.

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