Service Design for Food Delivery

Delivering food from 250 of London's best independent chefs, street vendors, specialist caterers and restaurants to offices for lunches and events.

User Stakeholder Mapping:

Customer Profiling:

Customer considerations when placing an order:

Service Blueprint: Food Delivery (Happy Path)

Why don't customers place regular orders with us?

Possible design responses:

The top priority should be to shift from trying to "wow" customers in order to standout and work towards a seamlessly simple website with an efficient and accurate operations model.